Community Liaison

Job Title/Position: COMMUNITY LIAISON

Reports To: Director of Healthcare Partnerships (DHP) / VP of Business Development

Job Description Summary

The Community Liaison is responsible for generating business by establishing new and maintaining existing relationships with potential referral sources, preparing and conducting calls and presentations to potential referral sources, meeting goals as determined by DHP, participating in community and organizational programs, and promoting positive public relations with patients, family members, and healthcare providers. The position requires a current conceptual knowledge of the hospice philosophy and the changes and trends in the Hospice Medicare Benefit.

Essential Job Functions/Responsibilities

1. Establish and maintain harmonious relationships with community leaders, health care professionals, hospice staff, and the collective community.
2. Establish and maintain lines of communication with team members, community leaders, health care professionals, and the collective public.
3. Establish and implement educational programs that effectively promote the hospice benefit to the community.
4. Market hospice services to the collective community to encourage and maintain positive relationships. Conduct individual/group presentations/luncheons for health care professionals, senior groups, churches, etc.
5. Attend and represent Hospice Partners of America (HPA) at various functions, such as health fairs, expos, trade shows, etc.
6. Assist with securing contracts with facilities and hospitals in order to provide inpatient and respite care.
7. Maintain knowledge of the hospice philosophy and practice and how it relates to the community.
8. Assist in the admission process, as necessary. Present the hospice program to and review election paperwork with patient/family
9. Act as a liaison between the patient/family and HPA and communicate patient/family needs, concerns, or complaints to the appropriate team members.
10. Attend and actively participate in weekly Consultant meeting and periodic training days to discuss new marketing strategies and tools. Make recommendations in order to improve quality and effectiveness of the marketing program.
11. Resposible for completing daily activity report.
    
    
12. Maintain knowledge of organizational policies, regulations, and procedures to administer hospice to the community.
13. Demonstrate skill in applying and modifying knowledge of practical problem solving, recommending solutions, and implementing and evaluating changes.
14. Demonstrate the ability to prepare and maintain records, to write reports, and to respond to correspondence.
15. Demonstrate the ability to react calmly and effectively in emergency situations.
16. Demonstrate the ability to interpret, adapt and apply HPA guidelines and procedures.
17. Perform other duties as assigned by the DHP and the VP of Business Development.
18. Protect patient's, employee's, and HPA's right to privacy by keeping all records confidential.
19. Attend in-service classes and participate in continuing education in order to successfully implement a marketing and public relations program.

The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.

Position Qualifications

1. Bachelor's Degree in marketing, business administration or other related fields is preferred. Acceptable combinations of experience and/or training may be considered in lieu of formal educational achievements. Additional related experience in the hospice and health care industry a plus.
2. Minimum of one year of professional sales experience preferred in the assigned territory. Additional related experience in the hospice and health care industry is a plus.
3. Ability to effectively communicate with others, both in writing and orally.
4. Ability to market effectively with customers, referral sources, and the community.
5. Must have a reliable transportation that is insured in accordance with state and/or HPA requirements and is in good working order, a valid driver's license with proof of good driving record.
6. Ability to work in an interdisciplinary setting.
7. Self-directed with the ability to work with little supervision.
8. Flexible and cooperative in fulfilling all obligations.
9. Ability to conceptualize the hospice philosophy and to communicate the concept to others effectively, and with desired results.
10. Ability to maintain poise and demeanor appropriate to portray an image of professionalism as defined by HPA.
11. Knowledge of MS Office (Word, Excel, Outlook) and Internet.
12. Existing physician, case management and nursing facility relationships highly preferred.
13. Extensive local travel.

HPA is an Equal Opportunity Employer.

This job description is not intended to be all-inclusive and does not constitute a written or implied contract of employment. The employee will be expected to perform other reasonably related duties as assigned by their immediate supervisor and/or other management personnel.

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