Last Updated: 2/23/2021
Overall Job Summary: Working at the heart of fast-pasted fashion
business, a Visual Merchandiser will create an environment that
inspires customers to explore their personal style. This role will
support and guide the store team to deliver the most inspiring and
exciting Customer Experience in line with the H&M brand and
values. You actively drive sales in the store and are responsible
to implement the Visual Identity to make H&M the No. 1 fashion
destination. The Visual Merchandiser will meet the expectations of
customers & colleagues at all times, as well as following all
H&M procedures & standards.
This position is within our Store and Sales Function and reports
to our Store Manager.
Core Responsibilities includes but is not limited to:
The Visual Merchandiser will set the garment presentation on the
Sales Floor & Windows according to the Commercial Handbook.
Together with the Department Manager, the Visual Merchandiser will
determine additional commercial opportunities in the store within
the H&M brand guidelines. The role will execute floor moves
based on those joint decisions.
Direct Customer Service
Indirect Customer Service
Follow up the H&M Visual Identity through implementation of
the Commercial Handbook and secure well-styled GTL (Get the Look)
mannequins in windows and in store.
Create a clear red thread from windows to A-area with wearable
Ensure high quality, commercial garment presentation with good
garment care every day together with store team
Provide good concept flow by maintaining the concept layout,
fixtures and navigation.
- Launch and maintain all sales campaigns and activities on time
and according to H&M standards.
Drive Sales Targets
The Visual Merchandiser will support the Store team to enhance
customer and working experience in store through coaching. Together
with the Store Management team, the Visual Merchandiser will ensure
that all legal requirements and H&M policies are fulfilled.
Training and Development
Evaluate & develop the visual and commercial skills of the store
Coach & develop Sales Advisors while executing floor moves
Organize, provide and carry out visual training for all
colleagues to support garment presentation in line with the
- Seek Visual Merchandiser potential for succession.
Communication and Legal Requirements
- Ensure that all communication in the windows and on the sales
floor complies with local legislation.
The Visual Merchandiser will organize and plan the workload
according to business needs and commercial planner. The role will
ensure safety, security, and administration procedures are always
Together with the Department Manager, you follow up on Store
KPIs & initiate actions to reach store goals and budgets.
Adapt the store planning according to store needs and budget
from the Commercial plan.
- Complete and take action on the Best Brand portion of the Store
Experience Tool (S.E.T.) to maximize commercial opportunities.
Visual Store Operations Routines
Complete the sample picking as well as execute the floor moves
in a way that creates clear stories and wearable buying
Complete all sales floor and window morning routines daily
before store is open
Handle Visual Merchandiser material and visual scheme
Control quantity and condition of all incoming visual
Maintain and care for all display and interior material with
sustainability in mind.
Keep visual room organized and safe.
Share information with team on Commercial handbook seasonal
changes & continue to evaluate throughout the season.
Provide updates of all VM information material in the store.
Ensure that the store always has enough Sale and Activity
- Paint the windows as necessary.
- No financial accountability
What You'll Need to Succeed:
Associate's degree in a Fashion industry specialty preferred
2 years of retail visual merchandising experience
Ability to lift in excess of 20 pounds
Ability to stand for long periods of time, bend, stretch, engage
in repetitive motions, push, pull and carry items (mannequins,
clothing, totes, torsos, etc.) for a short distance
Ability to climb a ladder and use a step stool
Must be able to work with hand and power operated tools and lift
in order to execute display set ups
Ability to work flexible hours and extended hours at times
- May be required to travel to support other stores
Job Status: Hourly, Non-Exempt
EEOC Code: SLS
All your information will be kept confidential according to EEO