Product Marketing Manager - Innovation
Company: Mozilla
Location: Albuquerque
Posted on: August 6, 2022
Job Description:
A lot of companies say they're "mission-driven". Our unique
corporate structure guarantees that every decision we make upholds
our mission: to make sure the internet stays available, safe, and
welcoming to everyone. Beholden to neither shareholders nor
investors, Mozilla Corporation is wholly owned by the
not-for-profit Mozilla Foundation.Along with 20,000+ volunteer
contributors and collaborators all over the world, Mozilla
Corporation's staff designs, builds, and distributes software that
allows people to enjoy the internet on their own terms. Our
flagship product - the Firefox browser - has expanded into a family
of products that protects users and alerts them of risks.The RoleWe
are currently hiring for a Senior Product Marketing Manager,
Innovation products. This is a critical leadership role that will
help shape our innovation roadmap, drive affection for and usage of
our products by advocating internally for user needs and launching
thought-provoking and inspirational marketing programs.You'll build
deep, collaborative partnerships with our Product teams and build a
bridge between product strategy and marketing strategy. And you'll
bring ideas about how we can turn product proof points into
meaningful marketing content that drives new user adoption.This
role will partner deeply with the SVP of Innovation Ecosystems to
evaluate, and determine ways to get to product-market-fit on all
new products. This person will be constantly pitching new ideas and
then leading cross-functional project teams to achieve
product-market-fit for the innovation suite of products at
Mozilla.You AreA leader and truth-teller who can synthesize complex
conversations and bring them back to first principles. But you're
equally high on an EQ scale; you listen and understand your
audience in order to influence them. You can hold a room and
maintain poise in an executive setting. You're not bound to the
confines of a job description and know that you may play many roles
in getting our stories out to prospective customers. You understand
what a true marketing strategy is and have demonstrated time and
again your ability to build them.You Will
- Develop strategic, insight-driven Go-To-Market (GTM) strategy
recommendations, demonstrating a deep understanding of the
competitive marketplace and industry trends:
- Partner with product management team to help shape product
roadmap prioritization
- Define and document positioning and messaging that will inform
marketing partners to deliver effective campaigns for products and
services including digital advertising, SEM, PR, social media, and
retention
- Drive the process and insights of category competitive analysis
that is tangible and actionable
- Demonstrable experience developing content that helps acquire,
educate and retain subscription customers
- Versed in research and research methodologies that help drive
insights of our prospects and customers, informing our subscription
services (VPN, Relay, Hubs) messaging, pricing and channel
recommendation and sequencing
- Experience using data to report on subscription services
reporting and overall GTM optimization
- Experience working with customer support team and website team
to create strategies and tactics that help educate and retain
customers
- Proven experience leading and influencing cross-functional
teams for GTM strategy, activations and product launchesYour
Professional Profile
- 5+ years of professional experience in marketing in a B2C
corporate or startup environment
- Can demonstrate driving successful go-to-market plans that
drive product adoption
- Can speak the language of product teams and marketing team with
equal fluency
- Regularly lead cross-functional teams where your influence is
indirect
- Excellent communication skills
- Truly gifted storytellerAbout MozillaMozilla exists to build
the Internet as a public resource accessible to all because we
believe that open and free is better than closed and controlled.
When you work at Mozilla, you give yourself a chance to make a
difference in the lives of Web users everywhere. And you give us a
chance to make a difference in your life every single day. Join us
to work on the Web as the platform and help create more opportunity
and innovation for everyone online.Commitment to diversity, equity,
inclusion, and belongingMozilla understands that valuing diverse
creative practices and forms of knowledge are crucial to and enrich
the company's core mission. We encourage applications from
everyone, including members of all equity-seeking communities, such
as (but certainly not limited to) women, racialized and Indigenous
persons, persons with disabilities, persons of all sexual
orientations, gender identities, and expressions.We will ensure
that qualified individuals with disabilities are provided
reasonable accommodations to participate in the job application or
interview process, to perform essential job functions, and to
receive other benefits and privileges of employment, as
appropriate. Please contact us at hiringaccommodation@mozilla.com
to request accommodation.We are an equal opportunity employer. We
do not discriminate on the basis of race (including hairstyle and
texture), religion (including religious grooming and dress
practices), gender, gender identity, gender expression, color,
national origin, pregnancy, ancestry, domestic partner status,
disability, sexual orientation, age, genetic predisposition,
medical condition, marital status, citizenship status, military or
veteran status, or any other basis covered by applicable laws.
Mozilla will not tolerate discrimination or harassment based on any
of these characteristics or any other unlawful behavior, conduct,
or purpose.Group: CReq ID: R1924
Keywords: Mozilla, Albuquerque , Product Marketing Manager - Innovation, Executive , Albuquerque, New Mexico
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