Director - Email and SMS Marketing

Company: LQ Digital
Location: Albuquerque
Posted on: January 13, 2022

Job Description:

LQ Digital is opening a new office in downtown ABQ! Albuquerque has captured our hearts with its humble, good-humored, friendly, hard-working people and diverse culture. With more than 15 years behind us and nearly 300 employees across the US, our new presence in New Mexico will fuel our future growth. LQ is now looking for those fantastic ABQ people to help us build our new office and culture. Technology Background:LQ Digital is started as an outbound contact / sales center. Our go forward vision is to orchestrate the most effective sales communications to drive customer acquisition through our new service, LQ Cadence. The vision of LQ Cadence is to orchestrate multi-channel sales plays leveraging Phone, SMS, and Email. To do that successfully, we need to integrate SMS and Email with our call cadences to deliver performance that can't be attained by a single channel.ROLEYou are a veteran of Email / SMS marketing campaigns looking for their next challenge to extend campaigns across live call campaigns, to deploy interactive bots, and design experience that can meet customers where they are. You will work with our development team to build the tools you need to execute those campaigns, build the testing program that drives improvement through experimentation, engage with our clients to cultivate feedback and new test hypothesis, and support our sales team by being the subject matter expert of our integrated campaign strategies. This role reports to the Chief Technology OfficerRESPONSIBILITIES Product Owner - Own our next generation service, LQ Cadence which integrates phone, sms, and email contact campaigns. Drive the roadmap and vision for new plays we want to execute.Product marketing - Work with our executive and sales teams to create the pitch, positioning, and proof points that we can put in front of our clients and sales prospects. Directly support new sales and marketing efforts to run the go-to-market for the new service.Program Management - Develop business requirements and work with our engineering team to develop the software, data systems, and infrastructure needed to activate LQ cadence with our customers. QUALIFICATIONSProven track record of launching a 1 new product, service, or feature from concept to deployment.(3-5 years) SMS and / or Email marketing experience including deep knowledge of compliance requirements. Experience in both channels is preferred. (3-5 years) Working with technology teams to design, test and deploy CRM driven marketing campaigns.(3-5 years) Client services experience, working with external parties, managing stakeholder expectations, shared project timelines, and delivering performance reporting.PM19PI160522920

Keywords: LQ Digital, Albuquerque , Director - Email and SMS Marketing, Executive , Albuquerque, New Mexico