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Social Media Specialist

Company: Kirtland Credit Union
Location: Albuquerque
Posted on: May 26, 2023

Job Description:

Working at Kirtland FCU is more than a job-it's a career, and one in the financial world! We pride ourselves on helping our employees learn, grow, and advance in any direction they choose. We offer a highly competitive salary, great benefits package and an energetic, vibrant work environment. Visit our careers page on our website to view our exciting opportunities and our fantastic benefits.

We are currently seeking a Social Media Specialist to join Kirtland Credit Union! This position is full-time and may be eligible for a hybrid work schedule. Join the rest of our teammates and become eligible for a generous benefits package that we offer:

  • Medical, Dental and Vision Insurance
  • 401(k) Retirement savings program that includes employer match
  • Paid time off with accrual starting from day one
  • Paid holidays: In addition to New Year's Day, Independence Day, Veterans' Day, Thanksgiving Day, Christmas Day, Memorial Day, and Labor Day, we also observe Martin Luther King Day and President's Day & Juneteenth.
  • Tuition Reimbursement for College Degrees
  • Employee Clothing Advance
  • Fitness Reimbursement Program
  • Employee Assistance Program
  • Short- and Long-Term Disability
  • Travel Assistance
    This is what we would like you to do: The Social Media Specialist will be responsible for being the voice of the Kirtland Federal Credit Unions brand on respective social networks, assisting to execute social media strategies that engage members, select employer groups, and community partners. This individual will find creative ways to interject the credit union brand into conversations with members and future members to drive strategic value to the organization's overall reputation, focus on understanding our members, partners, and the communities we serve. High degree of professionalism, excellent communication and quality assurance skills are necessary with this role as it requires working cohesively with marketing team members, other credit union departments, and community partners.
    These are what your duties and responsibilities will be:
    Functional Responsibilities:
    • Assist the Creative Brand Manager in executing the overall marketing and operational plans including digital, social media, brand awareness-building initiatives and direct member contact communications.
    • Assist in strategizing, creating, and executing campaigns across all social and digital channels.
    • Assist in the creative design process.
    • Maintain positive relationships with members and vendors; research and resolve any discrepancies or problems.
    • Provides recommendations based on current trends, measurements, and best practices.
    • Collaborates with Business/Community and Base Relations outreach team, designers, and research analysts to ensure content is informative, on brand, and compelling.
    • Suggests content for optimization, better SMO, and user engagement.
    • Measures and reports on the success of digital and social communication strategies and campaigns. Social Media:
      • Social Media liaison for other departments/designees and content providers.
      • Maintain a social media calendar to proactively plan and produce content that is both seasonal and channel appropriate.
      • Provides insight to leadership on trends and produces social performance reports as well as benchmark reports for competing brands.
      • Serves as Social Media liaison for Northwest region of market area.
      • Defines and measures social media KPI's.
      • Stays up to date with latest social media best practices and technologies
        Communicates with industry professionals and influencers via social media to create a strong network.
      • Set up and optimize company pages within each platform to increase visibility and company's social content.
      • Review and approve content for social media and print media.
      • Respond to member comments and reviews on public and social media platforms.
        Quality Assurance:
        • Proof and edit all social media platforms.
        • Stay informed of changing advertising regulations and ensures compliance of all advertising and communications.
        • Assumes responsibility for establishing and maintaining effective working relations, communication, and coordination with Credit Union personnel and management EDUCATION/CERTIFICATION: Bachelor's degree in marketing, communications, journalism, advertising or related field, preferred. EXPERIENCE REQUIRED:
          • Minimum 3-5 years of experience in marketing, communications, advertising, or related fields, with prior experience in managing multiple projects and production in a with multiple stakeholders and aggressive timelines.
          • Prior credit union/financial experience preferred. REQUIRED KNOWLEDGE:
            • Proven working experience in social media marketing or as a Digital Media Specialist
            • Proven work experience designing, writing, editing (photo/video/graphics) social media content.
            • Proven self-starter able to pick up new things quickly and take initiative to find answers.
            • Proficient in Adobe Creative Suite
            • Excellent presentation and communication skills
            • Strong customer service and problem-solving skills
            • Demonstrable social networking experience and social analytics tools knowledge
            • Strong attention to detail and good multitasking and organizational skills
            • Ability to learn quickly and apply new concepts to emergent marketing trends in a timely fashion
            • Ability to appropriately match communication style to a wide array of internal / external members assumes responsibility for related duties as required or assigned.
            • Understanding of related computer applications.
            • Knowledge of advertising, printing, and print production processes.
            • Basic knowledge of financial products and services, features, and benefits.
            • Extensive knowledge of marketing principles and concepts.
            • Experience supporting project management a plus. Proven working experience in social media marketing or as a Digital Media Specialist
              • Excellent proofreading skills and solid writing skills.
              • Outstanding communication abilities.
              • Well organized, self-motivated, able to prioritize workload and meet deadlines.
              • Ability to work in a team environment, without supervision.
              • Demonstrates good understanding of project management, timelines and print production.
              • Able to work with professional graphic designers and other outside vendors/partners to produce effective messages.
              • Working knowledge in executing marketing and promotional activities.
              • Highly proficient in the use of Microsoft Office Suite.
              • Must have reliable transportation and be able to travel to all KFCU locations or vendor locations when needed.
              • Ability to work flexible hours when necessary to complete projects during non-banking hours.
              • Ability to deal with ambiguity and navigate through a high-paced, fast-changing and sometimes unpredictable work environment
              • Analytical and problem-solving skills, ability to think strategically.
              • Promote open, constructive and collaborative relations with managers and peers, have ability to work independently and willingness to take on challenges and be assertive as necessary.
              • Excellent time management skills with a track-record of follow-through To apply for this position, visit our careers page at Kirtland Federal Credit Union is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Keywords: Kirtland Credit Union, Albuquerque , Social Media Specialist, Advertising , Albuquerque, New Mexico

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